UBC Faculty Research and Publications

Global Players, Local Cultures: Sports and Cosmopolitanism in Europe and North America Markovits, Andrei

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Graduate student conference held December 4-5, 2009 at the University of British Columbia. Keynote address introduced by Guido Schenkel. Abstract: "One of the greatest fallacies of the myriad criticisms of globalization is that this process allegedly destroys the local and renders everything uniform and — of course — “American”, the ultimate evil in the world. Nothing can be further from the truth. Indeed, quite the opposite has happened. Rather than destroying the local, the global has accentuated its shape and content thereby creating what Robertson has properly labeled “glocal”. My lecture will analyze this “glocal” dimension of sports in Europe and North America."

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Attribution-NonCommercial-NoDerivatives 4.0 International