- Library Home /
- Search Collections /
- Open Collections /
- Browse Collections /
- UBC Theses and Dissertations /
- Campaigning online : the internet, elections and democracy...
Open Collections
UBC Theses and Dissertations
UBC Theses and Dissertations
Campaigning online : the internet, elections and democracy in Canada teBrake, Rebecca
Abstract
As political engagement declines in Western democracies, the Internet has been held up as a promising site for citizen participation and engagement. This optimism has been fuelled by recent political events that seem to confirm the Internet's democratic potential. Barack Obama channelled the Internet's power for fundraising and voter mobilization in the 2009 U.S. election. Likewise, Iranian voters successfully used social media such as Twitter to organize protests of the country's 2009 presidential election. This paper presents a first look at how Canadian political parties are using and responding to online communication tools during elections campaigns. Specifically it examines the role of online communications tools in building and developing a campaign platform. Moreover, it discusses whether these activities represent a shift towards a strengthened democracy or are simply reflective of current political culture. The findings are based on data gathered through semi-structured interviews with political strategists involved in the 2008-09 federal, British Columbia provincial and Vancouver municipal elections. This study found that online communication during election campaigns has little influence on the shape of the policy platform. However, political parties have been quick to adopt new online communications platforms allowing them to market their candidates and policies. Moreover, the Internet has shaped traditional campaign functions allowing parties to recruit funds, voter information and volunteers online. Rather than fundamentally shifting the character of democracy in Canada, the current use of online communication tools seems to be defined by the existing political culture.
Item Metadata
Title |
Campaigning online : the internet, elections and democracy in Canada
|
Creator | |
Publisher |
University of British Columbia
|
Date Issued |
2010
|
Description |
As political engagement declines in Western democracies, the Internet has been held up
as a promising site for citizen participation and engagement. This optimism has been fuelled by
recent political events that seem to confirm the Internet's democratic potential. Barack Obama
channelled the Internet's power for fundraising and voter mobilization in the 2009 U.S. election.
Likewise, Iranian voters successfully used social media such as Twitter to organize protests of
the country's 2009 presidential election. This paper presents a first look at how Canadian
political parties are using and responding to online communication tools during elections
campaigns. Specifically it examines the role of online communications tools in building and
developing a campaign platform. Moreover, it discusses whether these activities represent a
shift towards a strengthened democracy or are simply reflective of current political culture. The
findings are based on data gathered through semi-structured interviews with political strategists involved in the 2008-09 federal, British Columbia provincial and Vancouver municipal elections. This study found that online communication during election campaigns has little influence on the shape of the policy platform. However, political parties have been quick to adopt new online communications platforms allowing them to market their candidates and policies. Moreover, the Internet has shaped traditional campaign functions allowing parties to recruit funds, voter information and volunteers online. Rather than fundamentally shifting the character of
democracy in Canada, the current use of online communication tools seems to be defined by
the existing political culture.
|
Genre | |
Type | |
Language |
eng
|
Date Available |
2010-05-21
|
Provider |
Vancouver : University of British Columbia Library
|
Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
|
DOI |
10.14288/1.0069992
|
URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
|
Graduation Date |
2010-05
|
Campus | |
Scholarly Level |
Graduate
|
Rights URI | |
Aggregated Source Repository |
DSpace
|
Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International