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Wash With Care: Public Service Announcement

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WWC_30_Sec_FINAL-MPEG-4 .mp4 18.93Mb video/mp4 PSA: 30 second version View in browser View/Open
WWC_1_min_FINAL-MPEG-4 .mp4 42.58Mb video/mp4 PSA: 1 minute version View in browser View/Open
WWC_ext_FINAL-MPEG-4 .mp4 127.2Mb video/mp4 PSA: 2.5 minute extended dance version View in browser View/Open
Title: Wash With Care: Public Service Announcement
Author: Murphy, David; Nicol, Anne-Marie
Subject Keywords laundry;public service announcement;pesticides;innovative dissemination of research award;environmental health
Issue Date: 2010-05-22
Publicly Available in cIRcle 2011-04-20
Series/Report no. UBC Library Innovative Dissemination of Research Award: honourable mention, 2011
Abstract: This project received an honourable mention in the UBC Library's 2011 Innovative Dissemination of Research Award competition. Wash With Care is a community-based, collaborative research project aimed at raising awareness about pesticide safety in farming communities in BC’s Lower Mainland. The project uses a series of Public Service Announcement videos to communicate information about how to safely launder pesticide-contaminated clothing. Because the primary audience for this information is Punjabi-speaking women, the videos feature a specially-choreographed bhangra dance and well-known Punjabi actors to disseminate its message. These short public service videos introduce the Wash With Care project and laundry instructions for farm families. Shot in the Fraser Valley of British Columbia these videos feature Balinder Johal as The Mother, Michelle Johal as The Daughter, and the N.S.M. Bhangra dancers from Simon Fraser University. Get more information at the project website: http://www.washwithcare.ca/
Affiliation: Medicine, Faculty ofEnvironmental Health, School of
URI: http://hdl.handle.net/2429/33872
Peer Review Status: Unreviewed
Scholarly Level: Faculty

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