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- Commoditization of indigenous cultures through tourism
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Commoditization of indigenous cultures through tourism Karajaoja, Ritva
Abstract
This essay looks at cultural commoditization by indigenous people in Third World countries in response to tourism. The common assumption is that commoditization invalidates a culture and that it somehow becomes inauthentic. I show that even though the Indians of the Peruvian highlands sell their “Indianess” for tourists to photograph, the real commoditization takes place by mestizos who appropriate Indian culture: their dress, rituals, handicrafts. The Indians and mestizos are both trying to maximize their share of tourism revenue, little of which actually gets to the highlands. Neither culture, however, becomes inauthentic in the process. While the meanings of cultural products may be altered over time, no culture is static and fixed in time: new meanings are relevant within the context of contemporary society.
Item Metadata
Title |
Commoditization of indigenous cultures through tourism
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
1995
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Description |
This essay looks at cultural commoditization by indigenous people in Third World countries in response to tourism. The common assumption is that commoditization invalidates a culture and that it somehow becomes inauthentic. I show that even though the Indians of the Peruvian highlands sell their “Indianess” for tourists to photograph, the real commoditization takes place by mestizos who appropriate Indian culture: their dress, rituals, handicrafts. The Indians and
mestizos are both trying to maximize their share of tourism revenue, little of which actually gets to the highlands. Neither culture, however, becomes inauthentic in the process. While the meanings of cultural products may be altered over time, no culture is static and fixed in time: new meanings are relevant within the context of contemporary society.
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Extent |
4281879 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-01-13
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0086900
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
1995-05
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.