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The development and evaluation of a survey to measure user engagement in e-commerce environments

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dc.contributor.author O'Brien, Heather L.
dc.contributor.author Toms, Elaine G.
dc.date.accessioned 2011-11-04T19:53:52Z
dc.date.available 2011-11-04T19:53:52Z
dc.date.issued 2010
dc.identifier.citation Journal of the American Society for Information Science & Technology, 61(1), 50-69 en
dc.identifier.uri http://hdl.handle.net/2429/38783
dc.description.abstract Facilitating engaging user experiences is essential in the design of interactive systems. To accomplish this, it is necessary to understand the composition of this construct and how to evaluate it. Building on previous work that posited a theory of engagement and identified a core set of attributes that operationalized this construct, we constructed and evaluated a multidimensional scale to measure user engagement. In this paper we describe the development of the scale, as well as two large-scale studies (N=440 and N=802) that were undertaken to assess its reliability and validity in online shopping environments. In the first we used Reliability Analysis and Exploratory Factor Analysis to identify six attributes of engagement: Perceived Usability, Aesthetics, Focused Attention, Felt Involvement, Novelty, and Endurability. In the second we tested the validity of and relationships among those attributes using Structural Equation Modeling. The result of this research is a multidimensional scale that may be used to test the engagement of software applications. In addition, findings indicate that attributes of engagement are highly intertwined, a complex interplay of user-system interaction variables. Notably, Perceived Usability played a mediating role in the relationship between Endurability and Novelty, Aesthetics, Felt Involvement, and Focused Attention. en
dc.language.iso eng en
dc.publisher Wiley en
dc.relation.ispartof School of Library, Archival and Information Studies (SLAIS) Faculty en
dc.title The development and evaluation of a survey to measure user engagement in e-commerce environments en
dc.type Text en
dc.type.text Article en
dc.description.affiliation Arts, Faculty of en
dc.description.affiliation Library, Archival and Information Studies, School of en
dc.description.reviewstatus Reviewed en
dc.description.scholarlevel Faculty en

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