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Fat, oil and grease public engagement and education campaign

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Title: Fat, oil and grease public engagement and education campaign
Author: Xu, Natalie (Xue)
Issue Date: 2012
Publicly Available in cIRcle 2012-05-24
Series/Report no. University of British Columbia. Research in Environmental Geography. Project Conclusion Reports, 2012
Abstract: The city of Richmond has long been fighting with fat, oil, and grease (FOG), which is the major cause of sewer system clogging. The purpose of this study is to provide recommendations to City of Richmond on public engagement and public education towards reducing Fats, Oils and Grease in the municipal wastewater system. The recommendations are based on a literature review and the experience of other cities has dealt with this issue. In order to achieve a significant reduction of FOG an education campaign must combine a media campaign that focuses on generating awareness and personal contact that emphasizes behaviour changes. A media campaign might include television, print, Internet websites, and online ads and search marketing. Community-based social marketing is one of the most suitable theories to fostering behaviour change. The types of tools that can be used in public outreach include commitment techniques, prompts, and effective messages. Based on the case study of Monterey County’s media campaign and the Monterey Regional Water Pollution Control Agency (MRWPCA)’s public outreach, public presentations, exhibit, talk, and give-away items are good techniques to contact residents. A combination of mass media campaign and personal contact are recommended for Richmond to implement towards reducing FOG in municipal waste water system.
Affiliation: Geography, Dept of
URI: http://hdl.handle.net/2429/42369
Peer Review Status: Unreviewed
Scholarly Level: Undergraduate

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