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Fair Trade UBC Bains, Sanjeet; Alemzadeh, Beyonca; Cummings, Yooji; Deo, Puneet; Kolesnikov, Andrey; Lallany, Natasha
Abstract
The University of British Columbia’s Fair Trade initiative has been an important aspect in their community. There are four primary divisions under UBC who serve as the ambassadors of this initiative: UBC Social Ecological Economic Development Studies (SEEDS), the UBC Bookstore, Student Housing and Hospitality Services and the Alma Mater Society (AMS). Currently, these four divisions offer an array of Fair Trade products across various outlets on their campus, while educating the local community through a variety of media outlets. Our main objective is to increase exposure, awareness, purchasing habits and knowledge of Fair Trade products within the UBC community. This could be achieved through analyzing UBC’s current practices and marketing techniques, as well as conducting primary research that would provide key information to the target market. Our recommendations are heavily reliant on our primary research data, which indicates that the target market has misconceptions of Fair Trade along with a low exposure, awareness and purchasing habits towards Fair Trade products available at UBC. We have provided key messaging techniques through various communication channels that will provide an increase in awareness, support and sales towards UBC Fair Trade products and practices within a limited budget. [Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”]
Item Metadata
Title |
Fair Trade UBC
|
Creator | |
Contributor | |
Date Issued |
2011-12
|
Description |
The
University
of
British
Columbia’s
Fair
Trade
initiative
has
been
an
important
aspect
in
their
community.
There
are
four
primary
divisions
under
UBC
who
serve
as
the
ambassadors
of
this
initiative:
UBC
Social
Ecological
Economic
Development
Studies
(SEEDS),
the
UBC
Bookstore,
Student
Housing
and
Hospitality
Services
and
the
Alma
Mater
Society
(AMS).
Currently,
these
four
divisions
offer
an
array
of
Fair
Trade
products
across
various
outlets
on
their
campus,
while
educating
the
local
community
through
a
variety
of
media
outlets.
Our
main
objective
is
to
increase
exposure,
awareness,
purchasing
habits
and
knowledge
of
Fair
Trade
products
within
the
UBC
community.
This
could
be
achieved
through
analyzing
UBC’s
current
practices
and
marketing
techniques,
as
well
as
conducting
primary
research
that
would
provide
key
information
to
the
target
market.
Our
recommendations
are
heavily
reliant
on
our
primary
research
data,
which
indicates
that
the
target
market
has
misconceptions
of
Fair
Trade
along
with
a
low
exposure,
awareness
and
purchasing
habits
towards
Fair
Trade
products
available
at
UBC.
We
have
provided
key
messaging
techniques
through
various
communication
channels
that
will
provide
an
increase
in
awareness,
support
and
sales
towards
UBC
Fair
Trade
products and practices within a limited budget. [Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”]
|
Genre | |
Type | |
Language |
eng
|
Series | |
Date Available |
2012-07-11
|
Provider |
Vancouver : University of British Columbia Library
|
Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
|
DOI |
10.14288/1.0108375
|
URI | |
Affiliation | |
Campus | |
Peer Review Status |
Unreviewed
|
Scholarly Level |
Undergraduate
|
Rights URI | |
Aggregated Source Repository |
DSpace
|
Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International