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The Role of Design in Business ROI: A Literature Review

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dc.contributor.author Beausoleil, Angele
dc.date.accessioned 2012-09-30T21:21:48Z
dc.date.available 2012-09-30T21:21:48Z
dc.date.issued 2012-08
dc.identifier.uri http://hdl.handle.net/2429/43312
dc.description.abstract This paper reviews select literature that examines the role of design in shaping, influencing and affecting an organization’s return on investment (ROI). It explores the meaning, context and application of the concept of “design ROI” across disciplines and sectors and provides an analysis of the most recent research on the subject of the economic value and performance of design. The bulk of this paper highlights the authors and organizations currently investing in research and proposing design value metrics. The vast inventory of research and methodologies infers the need for a linguistic typology -- a common and shared vocabulary -- to better communicate design’s positive economic impact across economic and industry sectors. It concludes that good design is good for business and suggests research gaps to better understand the value of design in business. The purpose of this research is to broaden the understanding of the impact of design on business ROI and to present evidence on why design is good for business. en_US
dc.language.iso eng en_US
dc.relation.ispartofseries University of British Columbia; BAMA 580 en_US
dc.rights Attribution-NonCommercial 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by-sa/3.0/ *
dc.subject design ROI en_US
dc.subject business return on investment en_US
dc.subject design economics en_US
dc.subject design performance en_US
dc.title The Role of Design in Business ROI: A Literature Review en_US
dc.type text en_US
dc.type.text Other en_US
dc.description.affiliation Sauder School of Business (SSB) en_US
dc.description.reviewstatus Unreviewed en_US
dc.degree.campus UBCV en_US
dc.description.scholarlevel Graduate en_US
dc.date.gss 2012-09-30T21:21:48Z


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