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Exploring the influence of privacy management tools on online information sharing decisions

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Title: Exploring the influence of privacy management tools on online information sharing decisions
Author: Aleem, Muhammad Usman
Degree Master of Science in Business - MScB
Program Business Administration
Copyright Date: 2012
Publicly Available in cIRcle 2012-10-03
Abstract: We explore the role of privacy management tools in online social networks and their influence on user’s information sharing behavior. Using privacy regulation theory and social capital theory, we first develop a model that characterizes how and why individuals share their private information. Next, we use inclusive and exclusive modes of decision making to develop two tools for sharing information. Subsequently, we test our theoretical model through these tools in the context of online privacy. We find that privacy management tools not only influence sharing decisions when information sensitivity varies, but the tools also influence how individuals interpret their tie strength with their friends.
URI: http://hdl.handle.net/2429/43340
Scholarly Level: Graduate

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