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Mobilizing Digital Voices: Integrating Social Media Into the Planning Toolkit Blair, Erik
Abstract
Social media is not a passing fad. It represents a fundamental shift in how humans are communicating with each other, and will likely be integral to the field of public engagement. Many of our personal interactions are transitioning from a monologue (one-to-one or one-to-many) to a polylogue (many-to-many) society, where all participants of a conversation have the opportunity to give and receive information. This report focuses on social media as a powerful tool for public engagement specialists, and how it can be effectively integrated into the current planning toolkit. In it, I present findings from my experience managing and researching the 2011 Do It In The Dark Energy Saving Challenge (DIITD). These findings lead me to develop a list of recommendations for the proper use of social media as a mode and pathway in competition engagement. I also infer from my findings and experience how social media can benefit civic-oriented engagement processes. By reading this report, engagement specialists and planners might develop an understanding of social media by relating to the questions I pose, and will get a clearer sense of how to integrate it into their current practices. In using traditional engagement practices, we are often not reaching a representative fraction of all cultural, economic, and demographic groups in our communities, but social media can help with this. I am hopeful that this report will help to dispel some myths and assumptions about social media, and contribute to building a real understanding of its value in engaging with the public.
Item Metadata
Title |
Mobilizing Digital Voices: Integrating Social Media Into the Planning Toolkit
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Creator | |
Supervisor | |
Date Issued |
2012-08
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Description |
Social media is not a passing fad. It represents a fundamental shift in how humans are communicating with each other, and will likely be integral to the field of public engagement. Many of our personal interactions are transitioning from a monologue (one-to-one or one-to-many) to a polylogue (many-to-many) society, where all participants of a conversation have the opportunity to give and receive information.
This report focuses on social media as a powerful tool for public engagement specialists, and how it can be effectively integrated into the current planning toolkit. In it, I present findings from my experience managing and researching the 2011 Do It In The Dark Energy Saving Challenge (DIITD). These findings lead me to develop a list of recommendations for the proper use of social media as a mode and pathway in competition engagement. I also infer from my findings and experience how social media can benefit civic-oriented engagement processes.
By reading this report, engagement specialists and planners might develop an understanding of social media by relating to the questions I pose, and will get a clearer sense of how to integrate it into their current practices.
In using traditional engagement practices, we are often not reaching a representative fraction of all cultural, economic, and demographic groups in our communities, but social media can help with this. I am hopeful that this report will help to dispel some myths and assumptions about social media, and contribute to building a real understanding of its value in engaging with the public.
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Language |
eng
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Series | |
Date Available |
2013-01-24
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Provider |
Vancouver : University of British Columbia Library
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Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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DOI |
10.14288/1.0075746
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URI | |
Affiliation | |
Peer Review Status |
Unreviewed
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Scholarly Level |
Graduate
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DSpace
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Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International