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A Full Circle Farm initiative : Powell River, British Columbia Stansfield, Leigh
Abstract
The Full Circle Farm (FCF) proposed for Powell River, British Columbia, is an initiative by the Society for the Advancement of Local Sustainable Agriculture (SALSA), an organization that emerged from the Powell River Farmers Institute, to grow the region’s agricultural industry and to encourage local organic consumption. Though the FCF has the potential to provide the community with many benefits, it is not without resistance, especially from several local farmers as well as the Powell River Agricultural Association. Thus it has been deemed prudent for this report to investigate strategies to promote public support for the project, and to encourage participation with its various initiatives and programs. Through a comprehensive literature and case study review, focused around four key research questions, this report presents a set of recommendations. These are divided between those directed at local farmers and those directed at the general public, however there are many commonalities: - Consumer education and inclusion - Sustainable norm creation through extensive branding and marketing - Addressing the positive income effect for organic consumption by creating greater accessibility to the FCF’s products and programs - Transparency and accountability
Item Metadata
Title |
A Full Circle Farm initiative : Powell River, British Columbia
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Creator | |
Date Issued |
2013-04
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Description |
The Full Circle Farm (FCF) proposed for Powell River, British Columbia, is an initiative
by the Society for the Advancement of Local Sustainable Agriculture (SALSA), an organization
that emerged from the Powell River Farmers Institute, to grow the region’s agricultural industry
and to encourage local organic consumption. Though the FCF has the potential to provide the
community with many benefits, it is not without resistance, especially from several local farmers
as well as the Powell River Agricultural Association. Thus it has been deemed prudent for this
report to investigate strategies to promote public support for the project, and to encourage
participation with its various initiatives and programs.
Through a comprehensive literature and case study review, focused around four key
research questions, this report presents a set of recommendations. These are divided between
those directed at local farmers and those directed at the general public, however there are many
commonalities:
- Consumer education and inclusion
- Sustainable norm creation through extensive branding and marketing
- Addressing the positive income effect for organic consumption by creating greater
accessibility to the FCF’s products and programs
- Transparency and accountability
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Genre | |
Type | |
Language |
eng
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Series | |
Date Available |
2013-05-08
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Provider |
Vancouver : University of British Columbia Library
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Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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DOI |
10.14288/1.0075668
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URI | |
Affiliation | |
Campus | |
Peer Review Status |
Unreviewed
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Scholarly Level |
Undergraduate
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Rights URI | |
Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International