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Project blue sky : a case study Carter, Erin; Lundy, Alison; Lu, Zhiyong; Pugh, Steven
Abstract
The objective of Project Blue Sky was to mobilize Olympic and Paralympic athletes to take a leadership role and to use the Vancouver 2010 Olympic and Paralympic Winter Games to shine a spotlight on climate change. To achieve this goal, spokespeople were identified, partnerships were formed, social media was activated, blog seeding was planned, and different media outlets were approached. The website attracted environmentally, socially, and health conscious individuals because of its innovative and original concept. A website needs to be flexible and go through many iterations before it’s complete. Unfortunately, many of the changes that were applied to the Project Blue Sky website were not done early enough in order to make a substantial difference towards its 1 billion kilometre goal. This report will discuss the methods that Project Blue Sky used to attract members to the website and will also discuss what the barriers to engagement were. In addition, this report will discuss how the website started, who was involved in the project and what the Project Blue Sky team learned throughout the project. The team at Project Blue Sky hopes this report will serve as a tool for future community engagement projects. According to a report from the David Suzuki Foundation, “(public engagement) is the category where VANOC (has) had the least success”i. As such, this report aims to understand how engagement, or lack there of, contributed to the limited success of this project and will offer recommendations for future projects. The recommendations found throughout this report are summarized in Appendix 1.
Item Metadata
Title |
Project blue sky : a case study
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Creator | |
Contributor | |
Publisher |
University of British Columbia. Sauder School of Business. Centre for Sustainability & Social Innovation
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Date Issued |
2010-06
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Description |
The objective of Project Blue Sky was to mobilize Olympic and Paralympic athletes to take a
leadership role and to use the Vancouver 2010 Olympic and Paralympic Winter Games to
shine a spotlight on climate change. To achieve this goal, spokespeople were identified,
partnerships were formed, social media was activated, blog seeding was planned, and
different media outlets were approached.
The website attracted environmentally, socially, and health conscious individuals because
of its innovative and original concept. A website needs to be flexible and go through many
iterations before it’s complete. Unfortunately, many of the changes that were applied to the
Project Blue Sky website were not done early enough in order to make a substantial
difference towards its 1 billion kilometre goal.
This report will discuss the methods that Project Blue Sky used to attract members to the
website and will also discuss what the barriers to engagement were. In addition, this report
will discuss how the website started, who was involved in the project and what the Project
Blue Sky team learned throughout the project. The team at Project Blue Sky hopes this
report will serve as a tool for future community engagement projects. According to a report
from the David Suzuki Foundation, “(public engagement) is the category where VANOC
(has) had the least success”i. As such, this report aims to understand how engagement, or
lack there of, contributed to the limited success of this project and will offer
recommendations for future projects. The recommendations found throughout this report
are summarized in Appendix 1.
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Genre | |
Type | |
Language |
eng
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Date Available |
2014-07-17
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Provider |
Vancouver : University of British Columbia Library
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Rights |
Attribution-NonCommercial-NoDerivs 2.5 Canada
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DOI |
10.14288/1.0078378
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URI | |
Affiliation | |
Peer Review Status |
Unreviewed
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Scholarly Level |
Graduate
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Rights URI | |
Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivs 2.5 Canada