An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA), volume 5 : predicting the welfare and cost consequences of direct-to-consumer prescription drug advertising

UBC Faculty Research and Publications

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA), volume 5 : predicting the welfare and cost consequences of direct-to-consumer prescription drug advertising Morgan, Steve

Abstract

Economic theory and historical experience indicates that the marketplace for ideas created by consumer directed drug advertisements would be imbalanced and biased. What is truly needed is investment in independent sources of evidence based educational programs that help consumers (not to mention medical professionals) to better understand the risks and benefits of treating disease with alternative drug and non-drug therapies.

Item Metadata

Title	An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA), volume 5 : predicting the welfare and cost consequences of direct-to-consumer prescription drug advertising
Alternate Title	HPRU 02:5D
Creator	Morgan, Steve
Contributor	University of British Columbia. Centre for Health Services and Policy Research
Publisher	Centre for Health Services and Policy Research (CHSPR)
Date Issued	2001-08
Description	Economic theory and historical experience indicates that the marketplace for ideas created by consumer directed drug advertisements would be imbalanced and biased. What is truly needed is investment in independent sources of evidence based educational programs that help consumers (not to mention medical professionals) to better understand the risks and benefits of treating disease with alternative drug and non-drug therapies.
Genre	Report
Type	Text
Language	eng
Date Available	2014-08-29
Provider	Vancouver : University of British Columbia Library
Rights	Attribution-NonCommercial-NoDerivs 2.5 Canada
DOI	10.14288/1.0048289
URI	http://hdl.handle.net/2429/50266
Affiliation	Medicine, Faculty of; Population and Public Health (SPPH), School of
Peer Review Status	Unreviewed
Scholarly Level	Faculty
Rights URI	http://creativecommons.org/licenses/by-nc-nd/2.5/ca/
Aggregated Source Repository	DSpace

Open Collections

UBC Faculty Research and Publications

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA), volume 5 : predicting the welfare and cost consequences of direct-to-consumer prescription drug advertising Morgan, Steve

Abstract

Item Metadata

Item Media

Item Citations and Data

Rights