Open Collections

UBC Food System Project IV

University of British Columbia. Sustainability Office

Re-localization of the University of British Columbia’s food system will enable it to become more environmentally, economically, and socially sustainable. There are many benefits to consuming locally grown or processed foods over items that travel great distances. We define our local food system to be within the province of British Columbia. Currently, there is relatively little awareness and support for re-localization from the consumers who purchase food at UBC. A successful food system re-localization program must address consumer education, through targeting different student, staff, and faculty populations. The findings of previous groups of the UBC Food System Project, as well as survey results and additional literature reviews by this team, have been used to help us develop strategies that can be implemented to educate consumers. Social marketing and other theories of behaviour change can also be used as a theoretical framework to develop our plans. Any recommendations that we wish to implement must have some evidence that it will be effective in reaching our target populations within UBC consumers. We must also appreciate financial constraints since the food system must remain economically viable. Some recommendations that we believe would be effective include promoting the Buy BC marketing campaign, the use of well-developed, aesthetically pleasing visuals, stickers and pamphlets, holding an awareness-building Food Week targeting new undergraduate students, and promoting other food-related events. Finally, it is important to work collaboratively with our partners, UBC Food Services and AMS Food and Beverage. A successful re-localization campaign at UBC must address the consumers using multiple strategies. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Text

University of British Columbia. AGSC 450; UBC Social Ecological Economic Development Studies (SEEDS) Student Report

Vancouver : University of British Columbia Library

10.14288/1.0108663

Land and Food Systems, Faculty of

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/2.5/ca/