UBC Undergraduate Research

Venue transportation management : an analysis of Transportation Management Plans in the City of Vancouver Moore, Rebecca

Abstract

Making transport practices within the City of Vancouver more sustainable is a key goal of the current city administration. Sustainability must be incorporated into all areas of transportation management for these goals to be achieved. This study examines how sustainability can be meaningfully incorporated into the Transport Management Plans (TMP) of venues within the City of Vancouver. This was achieved by carrying out expert interviews with key stakeholders, conducting a literature review and considering case studies. It was concluded that there were three key ways sustainability can be incorporated into TMPs. The following conclusions and recommendations were made for venues in Vancouver: 1. Incentivise the accommodation of cars further away from the venue. 1.1. Use distanced-based parking tariffs. 1.2. Encourage carpooling. 2. Incentivise the use of transit and bicycles to access the venue. 2.1. Use segmentation spectator analysis to determine incentives. 2.2. Provide discounted transit fares. 2.3. Provide complimentary, secure bike parking. 3. Provide easy-to-access information on transportation options. 3.1. Provide clear information on the venue website. 3.2. Make information accessible. 3.3. Advertise transit options.

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Attribution-NonCommercial-NoDerivs 2.5 Canada