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Impact of eyes on waste diversion research : 'every move you make, I'll be watching you'

University of British Columbia. Sustainability Office

Many studies have looked at how people react based on their assumption that they are being watched. Some studies have looked at this issue with respect to sorting behaviours, but findings have been inconsistent. The purpose of this study is to explore whether the presence of cartoon eyes with the slogan” Are you the type of person that recycles?” will affect peoples’ sorting behaviour. The study included 706 participants (N = 706). Each participant was watched while disposing their waste into bins with stickers on the top of the bins, on the front of bins, or without stickers on the bins. Our results suggested that placing of stickers on tops of sorting stations might positively affect sorting behaviour. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2015-07-08

Attribution-NonCommercial-NoDerivs 2.5 Canada

http://hdl.handle.net/2429/54032

UBCV

Undergraduate

DSpace