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UBC Theses and Dissertations
Relationship between markets and technology in large Western Canadian sawmills Lee, Lily
Abstract
The relationship between marketing and technology has been discussed in many articles, but little empirical research has been conducted to examine this subject, especially in wood product industry. Results of this study indicate that markets served by Western Canadian sawmills are closely linked with the technologies used in their production. Forty-eight sawmills with annual production over 50 million board feet on BC coast, in BC interior and Alberta were surveyed by personal interview. Forty-three questions related to marketing, products, quality control activities, and processing technology were presented to each participating mill. Data analysis shows that in 1995 there were two distinct markets served by Western Canadian sawmills: North America (predominantly the US) and overseas (predominantly Japan). Interior BC and Alberta sawmills focused more on the North American market, while coastal BC mills focused more on overseas markets. The two groups of mills with different market orientations also show differences in raw material supply, product, quality control factors, size control software, the age of machines, and optimized work centers. This study shows the current situation for the Western Canadian sawmilling industry, and highlights opportunities for using appropriate technology, marketing strategies, and quality control techniques to improve product quality and maximize value and volume of production from limited timber resources. Key Words: market orientation, optimization, quality control activity, sawmilling industry, Sawmill technology, size control, Western Canadian sawmills,
Item Metadata
Title |
Relationship between markets and technology in large Western Canadian sawmills
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
1997
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Description |
The relationship between marketing and technology has been discussed in many articles, but little
empirical research has been conducted to examine this subject, especially in wood product
industry. Results of this study indicate that markets served by Western Canadian sawmills are
closely linked with the technologies used in their production. Forty-eight sawmills with annual
production over 50 million board feet on BC coast, in BC interior and Alberta were surveyed by
personal interview. Forty-three questions related to marketing, products, quality control
activities, and processing technology were presented to each participating mill. Data analysis
shows that in 1995 there were two distinct markets served by Western Canadian sawmills: North
America (predominantly the US) and overseas (predominantly Japan). Interior BC and Alberta
sawmills focused more on the North American market, while coastal BC mills focused more on
overseas markets. The two groups of mills with different market orientations also show
differences in raw material supply, product, quality control factors, size control software, the age
of machines, and optimized work centers. This study shows the current situation for the Western
Canadian sawmilling industry, and highlights opportunities for using appropriate technology,
marketing strategies, and quality control techniques to improve product quality and maximize
value and volume of production from limited timber resources.
Key Words: market orientation, optimization, quality control activity, sawmilling industry,
Sawmill technology, size control, Western Canadian sawmills,
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Extent |
6273342 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-03-25
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0075283
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
1997-11
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.