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Pharmacist-client communication : a study of quality and client satisfaction

University of British Columbia

OBJECTIVE OF STUDY: The objective of the study was to examine the quality of interactions occurring between pharmacists and clients, the facilitators and barriers shaping the way pharmacists communicate with clients, and the use of client satisfaction ratings as an outcome measure for pharmacist-client communication. METHODS AND MEASURES: Verbal exchanges between consenting pharmacists (n=100) and clients (n=786) were audio-recorded during four-hour, on-site, observation periods. Clients rated their interaction with the pharmacist using an 11-item Client Satisfaction Rating instrument, while pharmacists completed a questionnaire examining the factors predisposing, enabling, and reinforcing their communication with clients. Subsequent to data collection, an expert panel listened to the audiotapes and rated the quality of the interactions using a 9-item Quality of Communication rating scale. FINDINGS: The mean overall expert rating for the pharmacist-client interactions was 4.0 (out of 7), and represented a "satisfactory" rating. Hierarchical multiple regression analysis revealed that the predisposing, enabling and reinforcing variables measured in the Pharmacists' Questionnaire accounted for 19% of the variance in pharmacists' technical quality scores. Client satisfaction ratings and expert ratings of communication quality were modestly correlated (r=0.14; p<0.001). CONCLUSIONS: While the 60% of consultations in this study met or exceeded the mandated communication requirements of pharmacy practice, pharmacists were uniformly weakest in their client assessment skills and in their discussions of medication precautions and non-pharmacologic approaches to symptom management. Most pharmacists in the study reported being highly predisposed to communicating with their clients, but many lacked the reinforcing factors, and to a lesser degree, enabling factors that are considered necessary to sustain quality communication in the workplace. Client satisfaction ratings were positively skewed with little variability, making it difficult to detect a relationship between the expert and client ratings. Reasons why the study was unable to capture more of the variance in its proposed relationships are provided, as well as areas for future research. KEY WORDS: pharmacist-client communication, client satisfaction, quality

Thesis/Dissertation

application/pdf

2009-06-24

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http://hdl.handle.net/2429/9557

Interdisciplinary Studies

University of British Columbia

UBCV

DSpace